Sunday, October 25, 2009

Note from "Tipping Point"

Tipping point Chapter 3: The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus

- Importance of Interactivity, Daniel Anderson who worked with Nickeolodeon designing Blue's Clue's says, Blue's Clues was created with philosophy to give opportunity to have children behaviorally active. "Steve spends almost all hist time on screen talking directly at the camera' (123)

-Human's eye is capable of focusing on only small area at one tine - a perpetual span - Usually centered (108)

- Nickelondeon's Blues clues is stickier than Sesame street because it purely targeted young children whereas Sesame Street had adults' element to have parents watch together (112)

- Blue jump through magical doorways, play puzzle game with Steve -> more fun (122)

- Strangely, Sesame street didn't stick with the idea where they want to hear kids' response (123)

- Anderson," the driving force for a preschooler is not a search for novelty , like it is with older kids, it's a search for understanding and predictability. For younger kids repetition is really valuable. They demand it. When they see a show over and over again, they not only are understanding it better, which is a form of power but just by predicting what is going to happen. I think they feel a real sense of affirmation and self-worth. And Blue's CLues doubles that feeling because they also feel like they are participating in some thing. They feel like they are helping Steve!(The children responded to the show in a different way with each repeat viewing becoming more animated and answering more of Steve's question. (126)

- Blue's Clues succeeds as a story of discovery only if the clues are in proper order. The show has to start out EAST - to give the viewers confidence- and then get progressively harder and harder, challenging the preschoolers more and more, drawing them into the narrative. (129)

- Adding Big Bird made difference (132)

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